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Observing the Influence of Cultural Differences Within India on User Experience of an E-Commerce Application: An Experimental Investigation.
P. S. Amalkrishna
Surbhi Pratap
Jyoti Kumar
Published in:
HCI (10) (2021)
Keyphrases
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user experience
cultural differences
user interface
user interaction
user behavior
user studies
electronic commerce
user perceptions
databases
information access
emerging technologies
reinforcement learning
expert systems
mobile services