Business Intelligence for Strategic Marketing: Predictive Modelling of Customer Behaviour Using Fuzzy Logic and Evolutionary Algorithms.
Andrea TettamanziMaria CarlesiLucia PanneseMauro SantalmasiPublished in: EvoWorkshops (2007)
Keyphrases
- business intelligence
- evolutionary algorithm
- predictive modeling
- decision making
- customer relationship management
- knowledge management
- strategic management
- business intelligence systems
- case study
- marketing strategies
- business decisions
- strategic decisions
- data mining
- data warehousing
- competitive environment
- data warehouse
- customer service
- strategic alignment
- data analysis
- business information
- decision support
- electronic commerce
- competitive advantage
- knowledge discovery
- exploratory data analysis
- sql server
- microsoft sql server
- machine learning
- end users
- big data
- microsoft office
- data mining technology
- genetic algorithm
- decision support system
- information technology
- decision makers
- business users
- business processes
- key performance indicators
- data sets