The Effect of Incidental Prices in Online Display Ads on Consumer Internal Reference Price.
Hamid ShakerSylvain SénécalYany GrégoireSihem TaboubiPublished in: Int. J. Electron. Commer. (2022)
Keyphrases
- online markets
- search costs
- online learning
- pricing strategies
- online advertising
- keywords
- display advertising
- real time
- search advertising
- consumer behavior
- competitive market
- consumer trust
- comparison shopping
- inventory control
- internal and external
- internet enabled
- long run
- electronic commerce
- information retrieval