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Purposes in IAB Europe's TCF: Which Legal Basis and How Are They Used by Advertisers?

Célestin MatteCristiana SantosNataliia Bielova
Published in: APF (2020)
Keyphrases
  • keywords
  • search engine
  • united states
  • legal information
  • legal knowledge
  • face recognition
  • proceedings of the th international conference
  • sponsored search
  • intellectual property
  • return on investment
  • legal cases