An Approach to Allocate Advertisement Slots for Banner Advertising.
Vaddadi Naga Sai KavyaP. Krishna ReddyPublished in: CODS (2016)
Keyphrases
- mobile advertising
- internet advertising
- banner ads
- sponsored search
- sponsored search auctions
- online advertising
- display advertising
- search engine
- hong kong
- contextual advertising
- data mining
- resource allocation
- optimal allocation
- database
- search behavior
- computer vision
- user behavior
- special case
- lower bound
- search algorithm
- consumer behavior
- web pages
- information systems
- targeted advertising
- data sets