Does Trust Still Matter in Business Relationships Based on Online Reverse Auctions?

Mohamed Hédi Charki Emmanuel Josserand

Published in: AIM Conference (2006)

Keyphrases

reverse auction
business partners
decision making
data mining
online retailers
trust model
business processes
electronic commerce
business models
multi attribute
competitive advantage
group buying
trust relationships
data management
customer loyalty
multi class
online marketplaces