Holistic Influence Maximization for Targeted Advertisements in Spatial Social Networks.
Jianxin LiTaotao CaiAjmal MianRong-Hua LiTimos SellisJeffrey Xu YuPublished in: ICDE (2018)
Keyphrases
- influence maximization
- social networks
- greedy algorithm
- viral marketing
- information propagation
- diffusion model
- online social networks
- social network analysis
- influence propagation
- social media
- diffusion models
- social networking
- social interaction
- link prediction
- community detection
- information flow
- information diffusion
- social network data
- seed set
- social relationships
- social influence
- social networking sites
- network analysis
- network structure
- worst case
- dynamic programming
- multiscale