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Use of Social Media by b2b Companies: Systematic Literature Review and Suggestions for Future Research.
Yogesh K. Dwivedi
Elvira Ismagilova
Nripendra P. Rana
Vishanth Weerakkody
Published in:
I3E (2019)
Keyphrases
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literature review
social media
current issues
case study
consumer products
fuzzy theory
information systems development
electronic commerce
long term
public libraries
big data
social media data
software development
international workshop
competitive advantage
design science
data sets
online marketing