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User Sequential Behavior Classification for Click-Through Rate Prediction.

Jiangwei ZengYan ChenHaiping ZhuFeng TianKaiyao MiaoYu LiuQinghua Zheng
Published in: DASFAA (Workshops) (2020)
Keyphrases
  • user interaction
  • online advertising
  • data mining
  • information retrieval
  • user interface
  • relevance feedback
  • language model
  • click through rate