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The Effectiveness of Electronic Word of Mouth on Consumers' Perceptions of Adopting Products/Services - A Literature Review.
Ali Reza Montazemi
Hamed Qahri Saremi
Published in:
WEBIST (1) (2014)
Keyphrases
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literature review
purchase intention
electronic word of mouth
online shopping
product information
product quality
case study
web services
marketing campaigns
attitudes toward
virtual communities
service quality
survey data
online stores
service providers
process control
mobile services
customer satisfaction