Fuzzy DEMATEL-ANP-Based Approach for Determining the CRM Readiness Factors.
Dorna Jazebi MoghaddamZeinab SazvarAbbas KeramatiPublished in: Int. J. Inf. Technol. Decis. Mak. (2024)
Keyphrases
- fuzzy sets
- fuzzy logic
- factors affecting
- customer relationship management
- fuzzy controller
- fuzzy set theory
- fuzzy systems
- factors influencing
- fuzzy rules
- fuzzy clustering
- membership functions
- information systems
- search engine
- fuzzy reasoning
- fuzzy numbers
- fuzzy neural
- rule base
- key factors
- fuzzy neural network
- data mining applications
- neural network
- soft computing
- artificial neural networks
- expert systems
- genetic algorithm
- data mining