Revenue Maximization in Incentivized Social Advertising.
Çigdem AslayFrancesco BonchiLaks V. S. LakshmananWei LuPublished in: Proc. VLDB Endow. (2017)
Keyphrases
- sponsored search
- social interaction
- social networks
- social media
- online advertising
- display advertising
- contextual advertising
- social networking
- social learning
- social context
- data sets
- objective function
- return on investment
- social networking websites
- click through rate
- social web
- virtual communities
- user behavior
- information systems
- search engine