Do Hedonic and Utilitarian Apps Differ in Consumer Appeal?

Bidyut Hazarika Jiban Khuntia Madhavan Parthasarathy Jahangir Karimi

Published in: WEB (2015)

Keyphrases

internet shopping
electronic commerce
mobile applications
service quality
factors influencing
technology acceptance
user acceptance
purchase behavior
development tools
consumer behavior
data sets
neural network
information systems
context aware
social welfare