Pricing and advertising for reward-based crowdfunding products in E-commerce.
Xu GuanWanjiang DengZhong-Zhong JiangMin HuangPublished in: Decis. Support Syst. (2020)
Keyphrases
- consumer behavior
- product information
- product recommendation
- yield management
- product search
- electronic commerce
- purchasing behavior
- customer preferences
- reinforcement learning
- online shopping
- online advertising
- long run
- marketing strategies
- pricing strategies
- revenue management
- online stores
- user preferences
- recommender systems
- website