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The impact of formats and interactive modes on the effectiveness of mobile advertisements.
Kuo-Wei Su
Po-Hsin Huang
Po-Hung Chen
Ya-Ting Li
Published in:
J. Ambient Intell. Humaniz. Comput. (2016)
Keyphrases
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mobile phone
mobile applications
mobile environments
mobile technologies
real time
learning algorithm
social networks
user interaction
virtual reality
mobile users
m learning