Mobile Targeting Using Customer Trajectory Patterns.

Anindya Ghose Beibei Li Siyuan Liu

Published in: Manag. Sci. (2019)

Keyphrases

mobile devices
mobile phone
context aware
mobile applications
mobile learning
pattern mining
computing environments
information systems
electronic commerce
m learning
customer service
movement patterns
design patterns
mobile users
mobile networks
mobile services
customer satisfaction
mobile commerce