The Empirical Study of Relationship Marketing in Maritime Transportation Service.
Shih-Hao WuYingshing LinJenn-Maw ChengMei-hsieh NPublished in: Int. J. Electron. Bus. Manag. (2008)
Keyphrases
- empirical studies
- telecommunications industry
- real world data sets
- customer service
- empirical analysis
- data mining
- web services
- service providers
- public transportation
- decision making
- uci datasets
- service composition
- service discovery
- experimental design
- customer support
- transportation systems
- consumer behavior
- social media
- customer satisfaction
- search engine
- marketing campaigns
- public transport
- service delivery
- service oriented architecture