Building Customer Data Warehouses for A Marketing and Service Environment: A Case Study.
Wendy T. MarksMark N. FrolickPublished in: Inf. Syst. Manag. (2001)
Keyphrases
- customer data
- customer behavior
- customer satisfaction
- customer service
- data mining
- customer relationship management
- case study
- credit card
- website
- social media
- marketing strategies
- web services
- customer segmentation
- database
- decision making
- data warehouse
- customer base
- service quality
- service providers
- supply chain
- end users
- social networks
- databases