Potential buyer identification and purchase likelihood quantification by mining user-generated content on social media.
Zhaoguang XuYanzhong DangQianwen WangPublished in: Expert Syst. Appl. (2022)
Keyphrases
- user generated content
- social media
- electronic commerce
- user generated
- user comments
- data mining
- decision process
- maximum likelihood
- online social networks
- social media content
- user contributed
- social media data
- social networking
- recommender systems
- data mining techniques
- social networking sites
- text mining
- online social
- knowledge discovery
- social networks
- web mining
- itemsets
- blog posts
- online forums
- supply chain