The Mechanism of the Effects of Experiential Marketing on Urban Consumers' Well-Being.

Hongshen Liu Yuying Fu Hao He

Published in: Complex. (2020)

Keyphrases

consumer behavior
data mining
conceptual framework
purchasing behavior
decision making
urban areas
marketing strategies
computational model
customer relationship management
long term
social media
traffic congestion
selection mechanism
urban planning
marketing campaigns
potential customers