Developing big data enabled Marketing 4.0 framework.

Shameek Mukhopadhyay Rohit Kumar Singh Tinu Jain

Published in: Int. J. Inf. Manag. Data Insights (2024)

Keyphrases

big data
data mining
social media
big data analytics
knowledge discovery
data management
expert systems
data model
software engineering
text mining
information processing
business intelligence
data intensive
predictive modeling