Cluster analysis using data mining approach to develop CRM methodology to assess the customer loyalty.
Seyed Mohammad SeyedhosseiniAnahita MalekiMohammad R. GholamianPublished in: Expert Syst. Appl. (2010)
Keyphrases
- cluster analysis
- categorical data
- clustering method
- hierarchical latent class models
- unsupervised learning
- data mining
- clustering algorithm
- k means
- data analysis
- fuzzy clustering
- clustering analysis
- customer loyalty
- customer relationship management
- cluster validity
- data mining techniques
- marketing strategies
- high dimensional
- learning process
- decision makers
- reinforcement learning
- decision trees