E-commerce market trends: a case study in leveraging Web 2.0 technologies to gain and improve competitive advantage.
Ching-Chieh KiuChien-Sing LeePublished in: Int. J. Bus. Inf. Syst. (2017)
Keyphrases
- web technologies
- competitive advantage
- market competition
- market share
- competitive environment
- customer relationship management
- knowledge management
- business processes
- case study
- web content
- business environment
- electronic commerce
- educational technology
- business information
- technological innovation
- social networks
- information extraction
- service systems
- website
- business models