Factors influencing the adoption of personalisation mobile services: empirical evidence from young Australians.
Sally Rao HillIndrit TroshaniPublished in: Int. J. Mob. Commun. (2010)
Keyphrases
- empirical evidence
- factors influencing
- mobile services
- technology adoption
- mobile technologies
- mobile learning
- factors affecting
- technology acceptance
- m learning
- mobile devices
- mobile web
- perceived usefulness
- mobile applications
- user experience
- behavioral intention
- mobile phone
- business opportunities
- mobile users
- information services
- e learning
- e government
- language learning
- user behavior
- lightweight
- learning activities
- data management
- learning environment
- case study
- cloud services
- information systems