Detection of Churned and Retained Users with Machine Learning Methods for Mobile Applications.
Merve GençerGökhan BilginÖzgür ZanTansel VoyvodaogluPublished in: HCI (9) (2014)
Keyphrases
- mobile applications
- user experience
- mobile devices
- mobile phone
- smart phones
- mobile services
- mobile users
- end users
- m learning
- context aware
- user centered
- wireless devices
- mobile environments
- mobile apps
- mobile platform
- desktop computers
- location based services
- wifi
- detection algorithm
- mobile platforms
- mobile technologies
- wireless technologies
- battery life
- case study
- user interaction
- collaborative filtering
- user interface