Customers' Perception on Attitude Towards E-auction.

Chien-Chung Tu Chwen-Yea Lin Kwoting Fang

Published in: APSCC (2008)

Keyphrases

online auctions
visual perception
electronic commerce
combinatorial auctions
customer satisfaction
attitudes toward
marketing strategies
service providers
human perception
mechanism design
customer behavior
multi unit
customer preferences
statistically significant
call center
customer service