Augmented Reality as a New Marketing Strategy.
Cristian GallardoSandy P. RodríguezIrma E. ChangoWashington X. QuevedoJaime SantanaAldrin G. AcostaJulio C. TapiaVíctor H. AndaluzPublished in: AVR (1) (2018)
Keyphrases
- augmented reality
- marketing strategies
- direct marketing
- virtual objects
- customer satisfaction
- database marketing
- virtual reality
- mixed reality
- real scenes
- human computer interaction
- customer relationship management
- support systems
- market segments
- life cycle
- head mounted display
- data mining applications
- real environment
- user interface
- decision making
- data mining
- molecular structures
- virtual world
- software engineering
- live video