Optimizing the interested area coverage with efficient mobile advertisement user selection.

Wanru Xu Panlong Yang

Published in: Concurr. Comput. Pract. Exp. (2017)

Keyphrases

mobile advertising
mobile phone
mobile devices
end users
web pages
user interface
user preferences
cost effective
user experience
selection algorithm
user requirements
user centric
user queries
mobile terminals
handheld devices
communication technologies
real time
computationally efficient
information retrieval