Handling class imbalance in customer behavior prediction.
Nengbao LiuWei Lee WoonZeyar AungAfshin AfshariPublished in: CTS (2014)
Keyphrases
- class imbalance
- customer behavior
- class distribution
- active learning
- cost sensitive
- prediction accuracy
- transactional data
- behavior patterns
- high dimensionality
- sampling methods
- customer service
- historical data
- concept drift
- minority class
- feature selection
- website
- log files
- information retrieval
- web logs
- text classification
- low dimensional
- dimensionality reduction
- decision trees