An exploratory study of product placement in social media.

SuHoun Liu Chen-Huei Chou Hsiu-Li Liao

Published in: Internet Res. (2015)

Keyphrases

social media
consumer products
social media data
long tail
social networks
consumer behavior
life cycle
user generated content
big data
product quality
product design
literature review
online social networks
databases
search engine
machine learning
expert systems
case study
decision making