The digital economy and advertising diffusion models: Critical mass and the Stalling equilibrium.
Gustav FeichtingerDieter GrassRichard F. HartlPeter M. KortAndrea SeidlPublished in: Eur. J. Oper. Res. (2024)
Keyphrases
- critical mass
- diffusion models
- digital economy
- social capital
- human capital
- viral marketing
- information technology
- information diffusion
- diffusion model
- influence maximization
- social networks
- electronic commerce
- network security
- business intelligence
- information flow
- online social networks
- virtual communities
- social media
- transaction costs
- online advertising
- information and communication technologies
- knowledge sharing
- data analysis
- case study
- social relationships
- inter organizational
- public sector
- knowledge discovery
- website