Using data mining to profile TV viewers.
William E. SpanglerMordechai Gal-OrJerrold H. MayPublished in: Commun. ACM (2003)
Keyphrases
- data mining
- tv programs
- user profiles
- data mining algorithms
- knowledge discovery
- data analysis
- data mining problems
- data mining techniques
- application of data mining
- data mining applications
- machine learning
- case study
- data mining tasks
- data mining methods
- association rule mining
- latest developments
- granular computing
- pattern mining
- social networks
- genetic algorithm
- image restoration
- intrusion detection
- rough sets
- web pages