Factors Influencing Buyer's Trust in Consumer-to-Consumer E Commmerce.

Kiku Jones Lori N. K. Leonard

Published in: J. Comput. Inf. Syst. (2014)

Keyphrases

factors influencing
internet shopping
electronic commerce
technology acceptance
factors affecting
consumer trust
information systems
service quality
grounded theory
purchase behavior
distance learning
trust model
online shopping
electronic marketplaces