Introducing Analytics Talent in the Equation on Business Value of Social Media Capability: An Empirical Investigation.
Ana CastilloJose Benitez-AmadoFrancisco Javier Lloréns MontesJessica BraojosPublished in: AMCIS (2017)
Keyphrases
- social media
- big data
- business intelligence
- social networks
- big data analytics
- social networking
- empirical evidence
- process oriented
- social media data
- user generated content
- social networking sites
- social media platforms
- data management
- case study
- learning analytics
- data analysis
- mathematical model
- data mining
- neural network