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Social Media in B2B Financial Services: A Matter of Trust and Responsiveness?
Evangelos Chompis
Hans J. M. Horn
Roger W. H. Bons
Frans Feldberg
Published in:
Bled eConference (2012)
Keyphrases
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financial services
social media
risk management
competitive advantage
economic development
low income
social networks
electronic commerce
banking services
policy makers
privacy preserving
commercial banks