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Data Mining for Direct Marketing: Problems and Solutions.
Charles X. Ling
Chenghui Li
Published in:
KDD (1998)
Keyphrases
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direct marketing
data mining
data mining applications
database marketing
expert systems
data analysis
association rules
knowledge discovery
text mining
data mining techniques
decision making
marketing strategies
case study
decision trees
preprocessing
web services
data visualization
machine learning
real world