Why IS: understanding the factors influencing undergraduate students' intention to choose IS major in business.
Wei ZhangPublished in: CPR (2006)
Keyphrases
- factors influencing
- undergraduate students
- factors affecting
- technology acceptance
- business processes
- data mining
- graduate students
- information systems
- postgraduate students
- electronic commerce
- pedagogical agents
- decision making
- grounded theory
- social networks
- technology adoption
- neural network
- recent advances
- active learning
- information technology