Increasing Consumer Engagement in Social Media: The Moderating Role of Product Lifecycle.

Seyed Pouyan Eslami Maryam Ghasemaghaei Khaled Hassanein

Published in: ECIS (2020)

Keyphrases

social media
consumer products
online consumer
life cycle
consumer behavior
product design
online stores
product information
learning environment
social networks
big data
social interaction
user engagement
user generated content
social networking
social media platforms
learning outcomes
purchase behavior