Competitive advantage from mandatory investments: An empirical study of Australian firms.
Katharina KrellSabine MatookPublished in: J. Strateg. Inf. Syst. (2009)
Keyphrases
- competitive advantage
- resource based view
- knowledge management
- business processes
- information technology
- competitive environment
- customer relationship management
- business information
- business environment
- strategic advantage
- market share
- business analytics
- databases
- technological innovation
- human capital
- data mining
- financial services
- case study
- decision making