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Assessing the Influence Mechanism of Media Richness on Customer Experience, Trust and Swift Guanxi in Social Commerce.

Kaiyan ZhuCaroline Swee Lin TanTarun Panwar
Published in: HCI (37) (2024)
Keyphrases
  • internet shopping
  • social commerce
  • multimedia
  • electronic commerce
  • business models
  • social influence
  • trust model
  • service quality
  • automated trust negotiation
  • database
  • cloud computing
  • customer satisfaction