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Predicting personality traits related to consumer behavior using SNS analysis.
Jongbum Baik
Kangbok Lee
Soowon Lee
Yongbum Kim
Jayoung Choi
Published in:
New Rev. Hypermedia Multim. (2016)
Keyphrases
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consumer behavior
personality traits
social networks
learning environment
data analysis
end users
knowledge discovery
data management