Impression Allocation and Policy Search in Display Advertising.
Di WuCheng ChenXiujun ChenJunwei PanXun YangQing TanJian XuKuang-Chih LeePublished in: CoRR (2022)
Keyphrases
- policy search
- display advertising
- online advertising
- reinforcement learning
- budget constraints
- continuous state
- advertising campaigns
- dynamic programming
- reward function
- reinforcement learning algorithms
- web pages
- markov decision problems
- user behavior
- domain independent
- partially observable markov decision processes
- policy gradient