The Determinants of Consumer Purchase Intention of Online Game Voucher: A Case Study of UPoint Online Store.
Ligar Patra YuniarAchmad Nizar HidayantoYova RuldeviyaniNur Fitriah Ayuning BudiPublished in: DSIT (2019)
Keyphrases
- online game
- purchase intention
- online stores
- virtual communities
- online shopping
- educational games
- website
- electronic commerce
- case study
- computer games
- service quality
- online communities
- social networks
- virtual world
- survey data
- product quality
- structural equation modeling
- recommendation systems
- customer satisfaction
- information systems