Platform Discount Deciding, Seller Pricing and Advertising Investment in the Shopping Festival Based on Two-Sided Market Theory.
Hua ZhangLi LiXiang HeXingzhen ZhuPublished in: WEB (2019)
Keyphrases
- dynamic pricing
- pricing mechanism
- shopping behavior
- pricing schemes
- market data
- decision making
- financial markets
- mechanism design
- electronic markets
- electronic commerce
- real option
- option pricing
- long run
- market conditions
- pricing model
- convertible bonds
- stock price
- online auctions
- competitive market
- revenue management
- portfolio management
- online shopping
- online advertising
- decision theory