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Functional Bid Landscape Forecasting for Display Advertising.
Yuchen Wang
Kan Ren
Weinan Zhang
Jun Wang
Yong Yu
Published in:
ECML/PKDD (1) (2016)
Keyphrases
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display advertising
online advertising
web pages
short term
advertising campaigns
search advertising
support vector regression
budget constraints
sponsored search
long term
user interaction
prediction model
contextual advertising