The Effect of Electronic Marketing Tools on Customer Satisfaction with Electronic Services in Jordanian Islamic banks (A case study of the Islamic International Arab Bank in Amman City - Jordan).
Mustafa S. Al-ShaikhAhamd Al SadiZakaria AzzamAyed Moh'd Al MualaAmer Salim AlsarairehPublished in: ACIT (2021)
Keyphrases
- customer satisfaction
- commercial banks
- service quality
- internet banking
- banking industry
- marketing strategies
- banking services
- customer retention
- financial services
- customer service
- online shopping
- customer data
- customer support
- competitive advantage
- user satisfaction
- customer loyalty
- service providers
- customer reviews
- website
- return on investment
- risk management
- security analysis
- information technology
- core competence
- decision making
- credit risk
- customer relationship management
- world wide
- data mining
- information quality
- perceived risk
- digital technologies
- credit card
- driving forces
- quality of service
- end users