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Influence identification of opinion leaders in social networks: an agent-based simulation on competing advertisements.
Jia Chen
Gang Kou
Haomin Wang
Yiyi Zhao
Published in:
Inf. Fusion (2021)
Keyphrases
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opinion leaders
social networks
play a crucial role
information diffusion
social systems
social influence
viral marketing
social network analysis
web pages
public opinion
knowledge representation
community detection
information propagation