Login / Signup
Multi-task Learning for Bias-Free Joint CTR Prediction and Market Price Modeling in Online Advertising.
Haizhi Yang
Tengyun Wang
Xiaoli Tang
Qianyu Li
Yueyue Shi
Siyu Jiang
Han Yu
Hengjie Song
Published in:
CIKM (2021)
Keyphrases
</>
online advertising
multi task learning
behavioral targeting
multi task
display advertising
user behavior
search advertising
multiple tasks
gaussian processes
learning tasks
multitask learning
sponsored search
learning algorithm
transfer learning
click through rate
learning models
high order
advertising campaigns
user experience
semi supervised
contextual advertising
theoretical analysis
natural language processing
multi class
pairwise
social networks
data mining