Multi-task Learning for Bias-Free Joint CTR Prediction and Market Price Modeling in Online Advertising.
Haizhi YangTengyun WangXiaoli TangQianyu LiYueyue ShiSiyu JiangHan YuHengjie SongPublished in: CIKM (2021)
Keyphrases
- online advertising
- multi task learning
- behavioral targeting
- multi task
- display advertising
- user behavior
- search advertising
- multiple tasks
- gaussian processes
- learning tasks
- multitask learning
- sponsored search
- learning algorithm
- transfer learning
- click through rate
- learning models
- high order
- advertising campaigns
- user experience
- semi supervised
- contextual advertising
- theoretical analysis
- natural language processing
- multi class
- pairwise
- social networks
- data mining