The Influence of Online Personal Consumer Credit Products on Consumers' Impulse Purchasing Intention: A case study of Ant Credit Pay.
Xue LiHongdi ZhangQian WangXiaogang ChenJuan ShiQian JiaPublished in: ICEBT (2019)
Keyphrases
- online retailers
- online shopping
- purchase intention
- internet shopping
- online shoppers
- shopping behavior
- consumer behavior
- purchasing behavior
- online stores
- credit scoring
- product information
- competitive advantage
- product recommendation
- consumer reviews
- personal information
- factors influencing
- pricing strategies
- product reviews
- credit risk
- online consumer
- product quality
- customer satisfaction
- online markets
- service quality
- consumer trust
- website
- online search
- ant colony
- ant colony optimization