Digital influencers, social power and consumer engagement in social commerce.
Panpan WangQian HuangPublished in: Internet Res. (2023)
Keyphrases
- social commerce
- business models
- social web
- social capital
- social influence
- cloud computing
- electronic commerce
- social networks
- influence propagation
- social media
- social interaction
- power consumption
- business processes
- social networking
- social relationships
- special issue
- information and communication technologies
- information goods
- learning environment
- viral marketing
- data mining
- query processing
- electricity markets
- information extraction
- online communities
- data management
- life cycle